MELISSA WISE
MARKETER + DESIGNER
AWARD-WINNING CREATIVE WITH A HIGH-DEGREE OF FLEXIBILITY, RESPONSIVENESS AND SELF-DIRECTION.
Leader of creative teams.Twenty years of experience in successful branding, implementing visual identity systems, maintaining graphic standards, raising visibility, marketing, and online initiatives. Strategic planner. Excellent project manager. Positive and proactive approach to accomplishing goals. Never satisfied with the status quo. I've worked with partners in health care, hospitality, construction and education.
01 PROFESSIONAL
YEARS OF PRACTICE IN ALL THINGS CREATIVE & MARKETING
EVENT PLANNING
16
BRANDING
13
WEB
10
COMMUNICATIONS
7
GRAPHIC DESIGN
20
SEO & CMS
7
CRM
10
PROJECT MGMT
18
MARKETING
SOCIAL MEDIA
13
10
AGENCY & VENDOR MGMT
15
BRANDING
01 PRACTICE
YEARS OF EXPERIENCE IN ALL THINGS CREATIVE & MARKETING
EVENT PLANNING
15
BRANDING
17
WEB
10
COMMUNICATIONS
12
GRAPHIC DESIGN
20
SEO & CMS
7
CRM
10
PROJECT MGMT
18
MARKETING
SOCIAL MEDIA
15
10
AGENCY & VENDOR MGMT
15
02 WORK
SOME HIGHLIGHTS. SEE MORE >
03 Experience
2018-2023
Director of Marketing & Communications
Colorado Women's College
Direct strategic initiatives as part of the senior leadership team at Colorado Women’s College. My responsibilities included integrated marketing communications (external + internal),
media buying, awareness, branding,
recruitment strategies, social media content
strategy, alumni relations, and event management. A few accomplishments consisted of implementing a public relations campaign that garnered attention from USA Today, the Shriver Report and others; created a digital marketing strategy which performed above industry standard via all channels; launched a new web site for the College that is on brand and maximized for SEO; executed a Leadership Event Series that convened thought leaders in alignment with the 2012 Presidential Debates held at the University of Denver; and managed all activities related to the 125 year anniversary of the College which included event planning, logistics and all communications for the College’s first fundraising gala.
UNIVERSITY OF DENVER
2011-2014
2014-2017
UNIVERSITY OF COLORADO BOULDER
Director of Marketing & Communications College of Engineering & Applied Science
Led the communications team to develop and implement effective marketing communications strategies, plans, messages and programs in alignment with the strategic vision. Set the strategy and vision for the college’s web presence to include new architecture, goals, design, content, and governance. Managing editor and art director of the alumni magazine, www.colorado.edu/cuengineering/
2011-2013
2004-2010
INDIANA UNIVERSITY
SOUTH BEND
Manager of Publications & Graphic Design
While at Indiana University South Bend, I functioned as the creative director and managed thousands of projects that came through our internal agency. I developed the brand messages and ensured their translation through the engagement life cycle—from prospective student to alumni. My responsibilities included project management, creative direction, design, marketing strategy, messaging, client and vendor relations, as well as supervising a creative team. Partner with 100+ clients to develop marketing material from conception to completion.
Creative Director
Senior marketing leader. Oversee creative development, content strategy and execution, articulation of the brand promise, organic social media content and community management, manage high-functioning team, nurture vendor and client relationships as well as manage 1,500+ projects annually that pass through our internal agency.
UNIVERSITY OF
ARKANSAS GRANTHAM
Brand Guidelines, Visual Identity Steering Committee & Marketing Consortium
I was a contributor on a special project where I provided leadership in the University of Denver's visual identity development and implementation, contributing to the university's rebranding, creating brand guidelines and directing of a enterprise-wide subcommittee in the sharing of best practices.